Financial Planning Partner of the Year – Birmingham, 2025
John Pulahi is the Director of Sterling Financial Planning, the award-winning firm recognised as BFSI Financial Planning Partner of the Year for Birmingham in 2025. Under John’s leadership, Sterling has become a trusted name for individuals and business owners seeking clarity and confidence in their financial future. Specialising in tax optimisation, succession planning, and retirement strategies, John ensures every client receives tailored solutions that protect, grow, and transfer wealth effectively. Guided by the principle that “We measure success not by wealth alone, but by doing what’s right for our clients,” John is dedicated to fostering trust and delivering advice that stands the test of time. His commitment to excellence and innovation continues to shape Sterling’s reputation as a leader in financial planning.
