Best Mortgage Bank for Underserved Borrowers – London 2025
At Vida, we’re committed to helping more people find a place to call home through our inclusive and innovative products and criteria. Since 2016, we’ve provided a range of Residential and Buy–to–Let Specialist Mortgages, supporting those who don’t fit the traditional high street lending model. Whether a customer is self-employed, a first-time buyer, aor portfolio landlord, or someone with a complex financial situation or a history of adverse credit, we work alongside our intermediary partners to help people move forward in life.
Our mission as a bank is simple, to become the UK’s most trusted specialist mortgage bank. So far, we have lent £3.7 billion to over 17,000 mortgage customers.In late November, we launched Vida Savings, and within hours, we surpassed £1 million in retail deposits. Our 1Year Fixed Rate Bond offered a competitive 4.77% interest rate, giving UK savers a stronger return on their hard-earned money. This was just the beginning. We’ve since introduced Notice Accounts and Access Accounts, providing even more flexible saving options.
Our goal is to give savers access to fair, transparent, and competitive interest rates—all backed by friendly, UK-based customer service. We are incredibly proud to be rated Excellent on Trustpilot, with Vida Homeloans and Vida Savings receiving 4.5 out of 5 stars. It’s a reflection of the dedication of our teams, our strong industry relationships, and our innovative approach. We actively listen to our customers to continuously improve our service and offerings, always striving to deliver our very best.
